![]() ![]() ![]() But by video conference, “it was like being in the same room.” So, a key challenge, says Holling, “is holding a meeting-because there’s always one or more people to travel-and in Western Sydney, traffic can be diabolical.” But in a recent instance, “we had a person from the medical school who we needed for just five minutes.” Driving an hour each way for five minutes “wouldn’t make much sense,” says Holling. Spread across seven campuses, the university is not only quite large-44,000 students-but also geographically dispersed, featuring seven campuses. Kerry Holling is the chief information and digital officer (CIDO) of Western Sydney University (WSU). Video conferencing can enable key team members to participate in meetings when it might otherwise make no sense. Video Conferencing Is As Good As Being There, And Is More Efficient.As Koushik recalls, “I may have only seen you on Zoom (the company’s video conferencing provider),” but when paths finally cross, “it no longer feels as if I’m meeting a stranger. This also translates into closer relationships-even between team members or clients who have yet to meet in person. Participants are less apt to “zone out” or multitask, as they might on an audioconference, and instead maintain “virtual eye contact.” The result, says Koushik, are superior levels “of closeness and engagement.” There’s no longer any semblance of “out of sight, out of mind,” says Koushik. Once video engages during a call, “the entire feel and etiquette of the meeting changes,” says Koushik. ![]() But in terms of achieving higher levels of collaboration, “video conferencing is a real game changer-and should be the default setting.” Sometimes “you have no alternative,” and you have to default to just audioconferencing, says Srini Koushik, CTO for Magellan Health. Video Conferencing Is Far More Engaging Than Audioconferencing.Here are five key reasons why video conferencing is superior to audioconferencing-and can often be even more effective than face-to-face meetings. ![]()
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