The poor quality of clips might be contributed by wrong focus, scaling footage, poor lighting, compression, camera shake, or zoom-in. Low-quality video is one of the greatest pitfalls that many firms face when turning to video content, and it is a common make-or-break point for the success of video marketing campaigns. High-quality video marketing has tremendous power to drive traffic, convert leads, and pay long-term dividends for your firm. With online video traffic sustaining skyrocketing year-over-year growth, consumer research has shown that one fact is certain: people want video, and they will continue to consume it at a staggering rate.īut all these are only possible with high-resolution videos. Marketers can convey an idea that isn’t also apparent with pure text or images. While they’re drawn in, they’re learning about what you can offer them and how you can solve their problems.Įven having a video on your landing page allows visitors to experience your brand and message with minimal effort after the initial click. 72% of customers would rather have a video explain a product or service to them than any other medium. Videos help people to communicate, engage and connect with others. 53% of people say they watch videos to be entertained and inspired, while 28% watch them to relax or escape.Ī video has an appealing combination of visuals and sound to keep the viewer engaged. Looking for AI video enhancer software that can improve the quality of your video? Here are the best AI video enhancer tools that will help you with video upscaling, deinterlacing, motion interpolation, and shake stabilization.
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